Are the owners of Hobby Lobby...

...being discriminated against because of their religious beliefs? Or is there a little more to the story than meets the eye? From a piece in the Guardian (my emphasis):

Notably, the Hobby Lobby used to have an employee insurance plan that covered the very same birth control methods it now claims violate its religious freedom. It wasn't until the GOP raised a stink about the contraception rules in Obama's healthcare legislation that the Hobby Lobby "re-examined" its insurance policies. Is the religious belief sincerely held? Probably. But it's as much political and cynical as it is faith-based.