...and I'm not embarrassed to admit it. But I noticed in the newspaper today that in response to a five percent decrease in same-store sales, the coffee chain is raising its prices on some of its more sugary concoctions by as much as 8 percent (it's actually lowering prices on some of its more popular beverages).
I buy Starbuck's already ground at the grocery store so this doesn't affect me personally. But I'll be watching this strategy to see how well it works in an economic downturn; it sounds a little counter-intuitive to me. (Experts appear to be divided on its prospect for success.)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment