Thursday, April 23, 2015

Betty Willis, a commercial artist who...

...designed this iconic 25-foot-high neon sign in Las Vegas, died at age 91. From the Times:

The diamond-shaped motif, derived from the Goodyear Tire and Rubber Company logo and designed in the exaggerated modern Googie style — named for a coffee shop on Sunset Boulevard in Los Angeles — is bordered by flashing yellow incandescent bulbs. Welcome is spelled out in red letters within white neon circles that resemble silver dollars, which were meant to convey good luck to gamblers. (Nevada is “the Silver State.”)

Crowning the sign is a red metal starburst outlined in yellow neon, which Mrs. Willis said was inspired by Disneyland’s symbol. “I added a Disney star for happiness,” she said.

The other side of the sign, which is maintained by the Young Electric Sign Company for the county, says: “Drive Carefully. Come Back Soon.”

No comments: