Under Armour will provide uniforms, footwear and apparel for all 26 of the university’s varsity teams for 10 years — and pay handsomely for the privilege. The figure has been reported as $90 million, including cash, stock and merchandise, but [athletic director Jack] Swarbrick says it is higher. (Under Armour and Notre Dame, a private university, declined to be more specific.)
On Dec. 3, just after the relatively short
negotiating window for rivals to Adidas commenced, several Notre Dame
officials visited Under Armour’s Baltimore headquarters, a converted
Procter & Gamble factory near Fort McHenry, inspiration for “The
Star-Spangled Banner.”
Swarbrick said, “While we are
well-established and our brand is well-established, we don’t want to
lose touch with that innovative core.”
Ninety million dollars? Our "brand"?
Earlier this week I mentioned that Annie Lowrey described Harvard as "a real-estate and hedge-fund concern that happens to have a college attached."
Now, I know I'm not the first person to ask this, but especially after reading about this deal, is Notre Dame a professional football team that happens to have a college attached?
Earlier this week I mentioned that Annie Lowrey described Harvard as "a real-estate and hedge-fund concern that happens to have a college attached."
Now, I know I'm not the first person to ask this, but especially after reading about this deal, is Notre Dame a professional football team that happens to have a college attached?
No comments:
Post a Comment