Friday, September 12, 2014

Notre Dame just announced...

...a new apparel deal with Under Armour. From an article in the New York Times (my emphasis):

Under Armour will provide uniforms, footwear and apparel for all 26 of the university’s varsity teams for 10 years — and pay handsomely for the privilege. The figure has been reported as $90 million, including cash, stock and merchandise, but [athletic director Jack] Swarbrick says it is higher. (Under Armour and Notre Dame, a private university, declined to be more specific.)

On Dec. 3, just after the relatively short negotiating window for rivals to Adidas commenced, several Notre Dame officials visited Under Armour’s Baltimore headquarters, a converted Procter & Gamble factory near Fort McHenry, inspiration for “The Star-Spangled Banner.”

Swarbrick said, “While we are well-established and our brand is well-established, we don’t want to lose touch with that innovative core.”

Ninety million dollars? Our "brand"?

Earlier this week I mentioned that Annie Lowrey described Harvard as "a real-estate and hedge-fund concern that happens to have a college attached."

Now, I know I'm not the first person to ask this, but especially after reading about this deal, is Notre Dame a professional football team that happens to have a college attached?

No comments: