...Confucius Lives Next Door: What Living in the East Teaches Us about Living in the West:Kentucky Fried Chicken was probably the most successful of the major fast-food chains in terms of sheer marketing to Asians. Somehow, the KFC folks successfully sold Japan, Korea, and parts of China on the notion that fried chicken is the classic American fare for Christmas dinner. (One of my own daughters, American born and bred, saw the commercials so often that she came to believe this.) The idea has gone over so well in Japan that you actually have to make a reservation, a week or two in advance, just to get a carry-out box of chicken at any time on December 24 or 25. Beginning in early December, KFC puts up giant signs outside each store telling how many reservations are still available.
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...every take-out box of chicken at KFC in South Korea [is] personally signed by the cook -- to convey [the] Japanese notion of a personal commitment to quality.
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