As payment, Hasbro offered him $75,000 or a tiny royalty fee that was below the industry norm because he was new to the toy business, his daughter said. Eventually, he asked for $100,000, and Hasbro agreed.
“When he saw the line at the 1964 Toy Fair,” she said, “he knew he had made a mistake.”
The value of the copyright interests that Mr. Weston transferred to Hasbro later exceeded $100 million. Ouch.
Oh, and did I have a G.I. Joe? Are you kidding? Absolutely!