Rule Number Two...

...when looking for work: Don't -- repeat, don't -- bring your mother to a job interview. From "Barbara Bush Hits The Trail For Son Jeb Bush" (my emphasis):

On Thursday night in Derry, N.H., former first lady Barbara Bush joined Jeb on the campaign trail.

Barbara Bush spoke only for about a minute and a half, but she lavished praise on a son who seems like he could use it. Bush is lagging in the polls, his one-time mentee Marco Rubio is surging and Republican voters just don't seem that interested in government experience this year.

"I didn't really plan on this," Barbara Bush said. "But Jeb is the nicest, wisest, most caring, loyal, disciplined," she said, adding, "Not by me!" when the audience laughed.

"He's decent and honest. He's everything we need as a president," she said. "His dad and I are very, very proud of him."

Are you cringing right now?

Thursday night's overflow crowd clearly energized Bush and his campaign. Staffers were gushing to each other about the turnout before the event began, and Bush spoke and answered questions for more than an hour. "Mom, my crowd sizes aren't normally this large," Bush quipped. "I wonder why."

Rule Number Three: Try not to sound pathetic when auditioning for the role of Commander-in-Chief. (If you have to ask for applause, maybe you need to work on your stump speech a little more.)

And, just to review, Rule Number One: Dress for the job you want. For example, if you're running for president of the United States don't dress like you're running for president of your fraternity.

Now, I know Rand Paul was probably just taping some show that would only shoot him from the waist up -- I'm not that stupid. But someone took that picture and, let's face it, it doesn't scream out, "Leader of the Free World." (If anything, it whispers, "jackass.") Remember, there was a reason FDR never allowed himself to be photographed in a wheelchair: optics are important. And Roosevelt always wanted to look like a strong leader, even if he couldn't walk.