Remember when Jeb Bush said...

...the Republican can­did­ate for president may need to be will­ing to “lose the primary to win the gen­er­al”? (Those were the days.)

Sam Popkin, a political science professor at the University of California San Diego, says about You Know Who (my emphasis):

You don’t have to win the nomination to win the conversation.

He’s re-defining conservative as someone who hates Mexicans and Muslims. 

It’s his party now. He’s not filtering it and that may make it impossible to get beyond 30 percent of the electorate, but it’s enough to get power within the party. He matters whether or not he gets the nomination.

There’s no way to kiss and make up with Hispanics, to say we’re sorry we didn’t stop this sooner.