Haven't Republicans ever heard...

...the saying, "Old wine in new bottles?" I don't think so.

From an article in Politico (seriously),  "GOP Leaders Insist No Overhaul Needed" (my emphasis):

The Republican Party honchos who huddled here for their first big gathering since the election devoted lots of time talking about the need to welcome Latinos and women, close the technology gap with Democrats and stop the self-destructive talk about rape.

But the party’s main problem, dozens of Republican National Committee members argued in interviews over three days this week, is who delivers its message and how, not the message itself. Overwhelmingly they insisted that substantive policy changes aren’t the answer to last year’s losses.
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“It’s not the platform of the party that’s the issue,” RNC Chairman Reince Priebus said Friday after being easily reelected to a second, two-year term. “In many cases, it’s how we communicate about it. It is a couple dumb things that people have said.”

“We don’t need a new pair of shoes; we just need to shine our shoes,” said West Virginia national committeewoman Melody Potter.

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“Nobody is saying the Republican Party has to change our beliefs in any of our platform planks,” said New Hampshire chairman Wayne MacDonald.

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 “On some things, we have the right policy and do a terrible job conveying it. And the Democrats have a bad policy and do a great job,” said Mississippi Republican Chairman Joe Nosef.

 

I could go on and on, but you really need to read it yourself. It's hysterical.